Mayland Properties, the developer of Plaza Damas, Hartamas Shopping Centre and Cheras Sentral, is looking online to draw traffic to its properties by launching M-lifestyle, a group-buying website for Mayland tenants.
Through the website, vendors and tenants on Mayland properties can offer their products at a discount or through special deals, enabling shoppers to redeem or collect their purchases under one roof.
In what may be Malaysia’s first mall-centric group-buying website, M-lifestyle is targeted at shoppers in Hartamas Shopping Centre / Plaza Damas and the Cheras Sentral, which will be opened in the first quarter of 2013, as well as travelers and hotel guests staying at Mayland hotels such as Dorsett, Grand Dorsett and Silka Hotels.
“We hope that the website will help showcase the collection of vendors and outlets we have at these malls and drive traffic to these properties,” says Michael Chee (pictured), general manager (retail), Mayland Properties.
“For Mayland, it is an opportunity to help provide additional marketing and exposure tools for our valuable Mall tenants, as well as to promote the Malls further.”
The site will be launched mid-December and will be promoted on social media and via word-of-mouth.