SUBSCRIBE: Free email newsletter

Marketing

Toggle

Article

What Maybank is doing with this contraption [GALLERY]

Maybank has taken a regional focus in its communications for its Global Banking and launched its latest campaign, featuring a kinetic rolling-ball sculpture (or Rube-Goldberg Machine).

The intricate, precise and complex movements within the machine, much like a Swiss timepiece, is used to reflect the vibrant, dynamic movement of business across Asia today, and how Maybank Global Banking supports, connects, facilitates and helps to grow customer’s businesses across the region.

The machine, which involves a network of tracks, a spiral lifter and a base unit approximately 2.4m x 1.2m in size, was constructed in Jakarta and took two months to create, from conceptualisation to actual build-up.

The campaign, comprising print ads and a tvc, features the visual imagery of the machine, as a way to symbolise Maybank’s successful partnerships with Asian industries and it s leading technological tools to facilitate trade in Asean and Greater China.

The campaign was conceptualised by Alex and Shon from Refuel and the media/digital strategy was mapped by Zenith.

Running from March to October, the ads run on both local and regional platforms, targeting business decision makers, corporate stakeholders and the affluent market on channels such as Bloomberg, CNBC and National Geographic.

Maybank tells A+M that the machine has since been brought to Malaysia and plans are underway to install the machine at Menara Maybank, Kuala Lumpur, at the concourse area sometime next month.

Read More News

in China by

与CEO对话﹕盛世长城李家舜

中国历来最年轻的4A广告公司领导之一,也是第一个和唯一一个获得国际广告协会世界大会认可的华人CEO,一起来了解更多关于李家舜的经历和他对行业的洞察力。..

Trending

Leave a Reply

You must be logged in to post a comment.