Maybank has been named as the first retail partner of Manchester United in the Philippines following a five-year extension of its existing partnership with the football club.
The country joins Malaysia and Singapore as Maybank becomes the club’s official retail banking partner, a tie-up that began back in 2011 when the bank became an affinity partner.
Manchester United group managing director, Richard Arnold, says that the extended and expanded partnership allows the club reach more its Asian fan base, contributing to its ultimate goal of engaging with all of its 659 million followers globally.
“Across Malaysia, Singapore and the Philippines the club has almost 22 million followers in these countries, all of whom can now take advantage of all of the products and services Maybank has to offer,” he said.
Fans who sign up to Maybank and Manchester United branded financial products can avail of Money-can’t-buy prizes and incentives, such as signed shirts and memorabilia as well as tickets to watch the team play at its Old Trafford stadium.
For Filipinos, Maybank’s executive vice president and head of cards, B Ravintharan said that they will be offering the Maybank Manchester United Visa Credit Card, which he touts as the first co-branded football credit card in the market.
“This card appeals to the massive sports fan base in this country and will help us to grow this significant market segment and further entrench our leadership in the local credit card market,” he adds.