Maxus Hong Kong has won the media planning and buying account for 7-Eleven.
The incumbent media planning and buying agency was ZenithOptimedia.
Rose Yeung, director of sales and marketing at The Dairy Farm Company, which owns 7-Eleven in Hong Kong, said the company was impressed by the energy and the passion of Maxus.
“With their strategic strength and creativity, we believe we would work well together and bring the 7-Eleven business to new heights,” she added.
Caroline Chan, managing director at Maxus Hong Kong said, added that the use of data and technology will feature in its work for the new account.
“In this competitive field, we need to keep bringing excitement and new experiences to customers. Therefore, we will further invest resources and explore creative and engaging communications solutions through the use of data and technology on top of traditional media buy for 7-Eleven,” Chan said.