GroupM has appointed Lindsay Pattison as global CEO of Maxus and she will be a replacement for Vikram Sakhuja.
Sukhuja will continue with the agency but Group M did not elaborate on the role further. In a press statement it said: “Under Sakhuja, Maxus was the fastest growing agency in the world.”It is understood that Sakhuja took on the global CEO role when Kelly Clark had been put in the position of North American CEO of GroupM.
Pattison will report to GroupM’s global president, Dominic Proctor and will split her time between London and New York. She has been with Maxus UK for over five years and also has held the role of global chief strategy officer role for the last two years. In this role she was overseeing planning, marketing and new business divisions.Her UK role will be taken over by Nick Baughan who was MD of the agency. He will continue to report to Pattison.
In a press statement, Proctor said: “Pattison has a proven reputation as a leader and is held with enormous regard both internally and by her clients. She exemplifies the spirit and ambition of the Maxus culture and we are confident she will take the network into the next stage of growth.”
Pattison said: “At Maxus, we have a mantra to lean into change. In fact, it’s really to lead change for our clients, navigating the complexity and embracing the possibilities offered in a digitalised, mobile, always-on media landscape. It’s an incredibly exciting time to lead a media agency.”