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Paul Soon

Maxis revamps website with XM Asia

Maxis recently launched its newly constructed website created by XM Asia Pacific, delivering an Amazon-like experience to users.

The new version of Maxis’ website has the capability to deliver content and promotions that are tailored to individual users based on the browsing behaviour of site visitors and can understand customers’ preferences by tapping into their existing registration profiles.

XM Asia achieved this by engineering a smart search engine that caters specifically to Maxis customers, predicting their needs and finding the information they want more quickly and easily.

Visitors can also “like” and “share” information on products and services across social media sites. This will enable Maxis to tap into the growing importance of social media as a driver of purchase decisions, while giving its customers a way to find products and services that they’re more likely to enjoy, based on their friends’ recommendations.

“This is the kind of online service you might expect from Amazon or a hotel company, but not from a telco. Maxis is completely changing the way they interact and serve customers, and this new platform was created to underpin their new strategy,” said Paul Soon (pictured), CEO of XM Asia Pacific.

Soon explains that the agency investigated the most popular entry points to the internet for Malaysian consumers and found that a significant number start their online experiences at a search engine.

“This finding led to a radical new approach for maxis.com.my. We eschewed the typical, hierarchy-laden architectures adopted by most telcos and instead created a flat site built around the activity that comes most naturally to Malaysian Internet users: search,” said Soon.

The new website is also designed to promote relevant products, services and other information that customers might not have known to search for from the start.

The site was also built to deliver an optimal viewing experience, whether the customer visits from a smartphone, tablet or traditional PC.

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