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Maxis’ emotional Mother’s Day ad depicts the loneliness of technology

Making rounds this Mother’s Day is Maxis latest ad.

With this three-minute film produced by Leo Burnett, Maxis explores the questions on what will the technology replace and who will be left behind by these advances. The unconventional mother’s day ad plays up on the loneliness technology can lead to.

The Iron Man inspired ad shows a futuristic AI-operated daily life of a lady called Lyn, who appears to be lonely and accompanied by constant task reminders of an audio robot. But things take an emotional turn with a surprise visit of her mother.

Check out the ad below:

The film which ends with the message “To the most intuitive intelligence of all. A mother’s instinct” certainly caught some attention among netizens as it has gathered more than 69,000 views since posted on 5 May.

 

 

 

 

 

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