Creating Brand Stories That Go Viral

What makes contagious content so sticky?

‘Word-of-mouse’ is an effective way of spreading marketing messages: more than 85 percent of people open a link or attachment sent by a friend, but recent statistics suggest only 1.2% of social video on Facebook actually goes viral .

If you want to boost a cost-effective level of brand awareness, this useful 1-day MasterClass can help to provide a concrete understanding of the viral marketing phenomena and ways to make your audience spread your branded content in unprecedented ways.

Expected course outcomes:
• Understanding the propagation mechanism of viral marketing
• Learn the six principles to viral marketing success
• How to build an effective distribution system for your viral marketing campaign
• Learn how to utilize gatekeepers to boost your viral marketing campaign
• How to integrate viral marketing into your marketing strategy

Course details:

Date: 19 October 2018, Friday

Time: 9.00 am to 5.00 pm
(Registration starts at 8.45am)

Holiday Inn Singapore Orchard City Centre, 11 Cavenagh Road, Singapore 229616

Course fee:
SGD 799 per person (on or before 19 September 2018) SGD 999 per person

To register, please visit