Supercharge Your ROI with Data-Driven Marketing

Track, measure and analyse your data

If a marketing department is truly data-driven, the measurement of ROI should be at the fore.

It is no longer enough for marketers to report good clicks and impressions. We have to prove our marketing spend by talking ROI. Marketing leaders are increasingly accountable for ensuring that each marketing dollar is being put to its optimal usage to achieve the highest ROI.

Although there is an increase in confidence in putting big data to work in marketing departments with expectations for additional growth, many marketers still don’t know how the additional data provides a solid improvement in ROI or how to use the data to their company’s best advantage. Companies that have implemented data-driven marketing into their marketing campaigns and recorded the results have often seen improvements on their ROI.

Attend this one-day workshop and gain insights into:

Essential tools of ROI marketing
Lead source tracking & attribution rules
Channel specific conversion & attribution tracking
Keeping the one-view of the customer in a CRM
Tying your marketing metrics with marketing automation
What marketing statistics and KPIs you need
Setting up reports, dashboards & analytics

Course details:

Date: 23 April 2019, Tuesday

Time: 9.00 am to 5.00 pm
(Registration starts at 8.30am)

Holiday Inn Singapore Orchard City Centre, 11 Cavenagh Road, Singapore 229616

Course fee:
Early bird extended (register on or before 22 March 2019) : SGD 799 per person Normal rate (register after 22 March 2019) : SGD 999 per person Price listed is excluding GST

To register, please visit