Social Media Strategies for Senior Management

Social media is revolutionizing many industries by changing key consumer behaviors, altering how businesses are conducted. Status quo is not an option, and companies must reinvent themselves to survive in this constantly evolving environment. Rising to this challenge will involve deeper understanding of both the digital-social media landscape and consumers. Digitally savvy consumers are turning to social media to decide, understand, and engage organizations. However, most organizations are structurally not designed to manage, let alone flourish, in a social media dominant environment. Social media is not just a department, but every employees’ responsibility in today’s successful organizations.

This workshop is specifically designed for senior management and leadership teams who play a strategic role in shaping overall corporate strategy. Using a diverse set of relevant industry case studies, a strategic approach is introduced to better identify and build on the opportunities that accompany social media investments. Methods used to account for performance and investment returns will be suggested for your consideration. Lastly, a transformation roadmap will be presented to integrate social media into your organization, while highlight the challenges and usual pitfalls.

Course details:

Date: 27 June 2017, Tuesday

Time: 9.00 am to 5.00 pm
(Registration starts at 8.45 am)

Holiday Inn Singapore Orchard City Centre, 11 Cavenagh Road, Singapore 229616

Course fee:
SGD 999 per person (on or before 06 June 2017) SGD 1 299 per person (after 06 June 2017)

To register, please visit

*Singapore registered companies can enjoy rebates of 40% under the Productivity and Innovation Credit (PIC) scheme. For more information, visit here.