Social Media in China

Understanding the influence and impact of Chinese social media

This course will be delivered by experts from Kantar Media CIC, one of the pioneers of social media listening and analysis in China. The program is based on their CIC Masterclass, and focuses on the Chinese social media landscape, trends, and the evolving eco-system, including critical differences for social listening in the market, best practice using industry specific case studies, and a simulative workshop to ensure you can leverage the insights into action. Through the course you will gain an understanding of China’s fast-moving social media and future trends, with practical examples to help you make decisions for marketing strategy through social media data analysis, and uncover exciting opportunities for your business through insights gained in one of the world’s largest markets.

Expected course outcomes:
– Achieve an overall grasp of China’s fast moving social media eco-system
– Insights on upcoming trends and innovation for platforms, influencers and brands
– Understand industry best practice and focus based on real cases
– Understand social media performance KPIs and related evaluation technology
– Practical mentored workshop session to ensure knowledge shared can be utilised

Course details:

Date: 26 March 2018, Monday

Time: 9.00 am to 5.00 pm
(Registration starts at 8.45am)

Holiday Inn Singapore Orchard City Centre, 11 Cavenagh Road, Singapore 229616

Course fee:
SGD 999 per person (on or before 26 February 2018) SGD 1299 per person (after 26 February 2018)

To register, please visit