Social Media in China

Understanding the influence and impact of Chinese social media, and how to harness and drive your brand’s marketing and strategy

This course will be delivered by experts from Kantar Media CIC, one of the pioneers of social media listening and analysis in China. The program is based on their CIC Masterclass, and focuses on the Chinese social media landscape, trends, and the evolving eco-system, including critical differences for social listening in the market, best practice using industry specific case studies, and a simulative workshop to ensure you can leverage the insights into action.  Through the course you will gain an understanding of China’s fast-moving social media and future trends, with practical examples to help you make decisions for marketing strategy through social media data analysis, and uncover exciting opportunities for your business through insights gained in one of the world’s largest markets.

Course details:

Date: 25 August 2017, Friday

Time: 9.00 am to 5.00 pm
Registration starts at 8.45am

Holiday Inn Singapore Orchard City Centre, 11 Cavenagh Road, Singapore 229616

Course fee:
SGD 999 per person (on or before 04 August 2017) SGD 1 299 per person (after 04 August 2017)

To register, please visit

*Singapore registered companies can enjoy rebates of 40% under the Productivity and Innovation Credit (PIC) scheme. For more information, visit here.