Social Media Crisis Management

Anticipate a crisis, avoid the crash

A social media crisis can occur anytime, whether your brand is on social media or not. While brands may already be marketing on social media, insufficient resources are often allocated to social media crisis management. Unlike traditional crisis scenarios, social media crisis is swift, amplified and often hard to manage as everything occurs in real-time. Without sufficient preparations, brands can often damage their valuable brand equity. Moreover, such preparations to manage a crisis on social media are only effective before there is any semblance of a crisis brewing. So the big question is – what should we do when things come crashing down?

This workshop offers brand owners and marketers a strategic framework that can be easily adapted to the needs to any organisation. Through a combination of presentation, case studies and a simulation exercise, it will arm attendees with the right mindset and understanding to plan, prepare and manage social media crisis effectively.

Course details:

Date: 15 September 2016, Thursday

Time: 9.00 am to 5.00 pm
Registration starts at 8.45am

Holiday Inn Singapore Orchard City Centre, 11 Cavenagh Road, Singapore 229616

Course fee:
SGD 999 per person (on or before 25 August 2016) SGD 1 299 per person (after 25 August 2016)

To register, please visit

*Singapore registered companies can enjoy rebates of 40% under the Productivity and Innovation Credit (PIC) scheme. For more information, visit here.