Social Media Analytics and Listening How-To in China

Understanding conversations of Chinese consumers to monitor and measure brand efforts in social media

This course will be delivered by experts from Kantar Media CIC, one of the pioneers of social media listening and analysis in China. The program is based on their CIC Masterclass, and focuses on the Chinese social media landscape, social media analytics and listening methodologies, tools and technologies demonstration, and a simulative workshop in walking through a social media listening case.

Sporting the largest and most diverse online communities in the world, making sense of China’s social media environment remains a difficult task for any marketer. Through the course you will gain an understanding of capture and make sense of the social media conversations on China’s leading platforms, practical examples to help you make decisions for marketing strategy through social media data analysis, and uncover exciting opportunities for your business through insights gained in one of the world’s largest markets.

Expected course outcomes:
– Achieve an overall grasp of China’s fast moving social media eco-system
– Understand the analytics behind Weibo and WeChat
– Understand how-to conduct a social listening research in China
– Understand social media performance KPIs and related evaluation technology
– Practical mentored workshop session to ensure knowledge shared can be utilised

Course details:

Date: 7 June 2018, Thursday

Time: 9.00 am to 5.00 pm
(Registration starts at 8.45am)

Holiday Inn Singapore Orchard City Centre, 11 Cavenagh Road, Singapore 229616

Course fee:
SGD 999 per person (on or before 23 Apr 2018) SGD 1,299 per person (after 23 Apr 2018)

To register, please visit