Social Media 101

Getting the basics right

This workshop is designed for anyone who needs to understand social media, and develop practical skills to marketing on social media. This workshop was developed from the experiences and techniques used by the world’s top consumer brands. The workshop will equip attendees with strategic framework used by industry practitioners on social media campaigns of Fortune 500 companies. Attendees will be taught fundamental principles in campaign execution, community development & management, content engagement; as well as analytics. They will also learn practical skills to be able to conceptualise and execute their own social media campaigns that include ads buying and management on Facebook.

Course details:

Date: 23-24 February 2016, Tuesday, Wednesday

Time: 9.00 am to 5.00 pm
(Registration starts at 8.45am)

Holiday Inn Singapore Orchard City Centre, 11 Cavenagh Road, Singapore 229616

Course fee:
SGD 1 490 per person (on or before 27 January 2016) SGD 1 690 per person (after 27 January 2016)

To register, please visit

*Singapore registered companies can enjoy rebates of 40% under the Productivity and Innovation Credit (PIC) scheme. For more information, visit here.