Sales Power for your Trade Shows/ Exhibitions

How to maximise your income from stand sales and sponsorships

Trade shows and conferences are multi-dimensional marketing tools. They are the most important B2B marketing tools for many companies. Yet, they imply substantial investments for those who sponsor or exhibit at events.

Off-the-shelf sales trainings do not meet the needs of event sales staff. Customers want holistic marketing concepts rather than square meters.

Michael Heipel gets your sales team up to speed. Based on more than 20 years of experience in managing sales teams in the trade show and congress business, your trainer will focus on the specifics of your business – bringing you to top performance levels!

Course details:

Date: 16 April 2015, Thursday

Time: 9.00 am to 5.00 pm
(Registration starts at 8.45am)

Holiday Inn Singapore Orchard City Centre, Jasmine Suite, 11 Cavenagh Road, Singapore 229616

Course fee:
SGD 999 per person (on or before 31 March 2015) SGD 1 299 per person (after 31 March 2015)

To register, please visit

*Singapore registered companies can enjoy rebates of 40% under the Productivity and Innovation Credit (PIC) scheme. For more information, visit here.