Digital and Social Media Marketing Performance

Accounting for your digital and social space

As businesses continue to increase investments into digital and social media, it is critical to take stock of accountability and performance. The board and CXOs are starting to review the landscape, both internally and externally, assess risk management, and examine the returns and success of digital and social media efforts. Targets are shifting away from chasing follower numbers, to actual business contributions and returns.

Based off a proprietary audit framework developed and enhanced based off consulting projects commissioned by local organisations and global businesses, attendees will be armed with an understanding of a sound approach to adopt when reviewing the business’ digital and social media state.

Course details:

Date: 19 May 2015, Tuesday

Time: 9.00 am to 5.00 pm
(Registration starts at 8.45am)

Holiday Inn Singapore Orchard City Centre, Jasmine Suite, 11 Cavenagh Road, Singapore 229616

Course fee:
SGD 999 per person (on or before 17 April 2015) SGD 1 299 per person (after 17 April 2015)

To register, please visit

*Singapore registered companies can enjoy rebates of 40% under the Productivity and Innovation Credit (PIC) scheme. For more information, visit here.