Programmatic 101

Programmatic marketing has made revolutionary changes to target the types of audience, which encompass segments across demographics. This MasterClass provides a basic understanding and foundation of what programmatic is, how it is evolving and how buyers, sellers, and tech companies are leveraging programmatic that is causing such a significant growth in digital and spending. Buyers and sellers will know how to best include programmatic practices in their daily job with the five Stages of Buying and five Stages Selling using data and platforms to spend client money better or make more money, respectively.

The course will be led by renowned CEO and Principal from Prohaska Consulting, Matt Prohaska, who has contributed to the growth of online advertising since its commercial inception in the early 1990s with executive roles at ad agencies and publishers, more recently as the Programmatic Advertising Director for The New York Times.

Course details:

Date: 29 June 2016, Wednesday

Time: 9.00 am to 5.00 pm
Registration starts at 8.45am

Holiday Inn Singapore Orchard City Centre, 11 Cavenagh Road, 229616 Singapore

Course fee:
SGD 999 per person (on or before 25 May 2016) SGD 1299 per person (after 25 May 2016)

To register, please visit

*Singapore registered companies can enjoy rebates of 40% under the Productivity and Innovation Credit (PIC) scheme. For more information, visit here.