The Art of Influencing Buying Decisions

Marketers have long spent limitless effort and resources trying to understand what their customers want in order to derive products and services that will hit the mark. Over recent years, interest in how the human brain works with relation to buying behaviour has gained traction. Neuromarketing, the emerging field of targeted marketing based on how the brain responds to external stimuli, has proven to have a high influence on consumer buying behaviour, advertising, pricing, distribution of products, branding and decision-making as marketing inputs. But many marketers still struggle to put Neuromarketing into effective practice.

At this power-packed MasterClass on Neuromarketing, you will learn solid techniques for measuring how buyers really think and applying it to all aspects of your marketing campaigns and practices. You will also learn how several brands increased sales and engagement by using Neuromarketing to decode their customers’ buying behaviour, with case studies including Amazon, Burger King, Telefonica, Richard Ellis, Vodafone, and more.

This masterclass will help you to understand the technicalities of Neuromarketing and its impact on marketing inputs such as pricing, advertising, product development, communication, distribution, branding, product design and decision-making. JJ Delgado and Dr Francis Goh will provide the tools and knowledge (with many case studies) that you need to maximize the connection to the new digital customers.

Course details:

Date: 13 October 2017

Time: 9.00am to 5.00pm
Registration starts at 8.30am

Holiday Inn Singapore Orchard City Centre, 11 Cavenagh Road, Singapore 229616

Course fee:
SGD 999 per person

To register, please visit

*Singapore registered companies can enjoy rebates of 40% under the Productivity and Innovation Credit (PIC) scheme. For more information, visit here.