Media Skills for Managers

Advertising is what you pay for; publicity is what you pray for.

In recent years however, more and more managers and technical specialists may find themselves being requested for interviews by media – from TV programs, to radio, to print and press, to bloggers and social media activists. This turns their jobs into multi-faceted roles that require knowledge in handing a myriad of situation that might spring up anytime. From positive news to negative rumours, managers and technical specialists should gear up their media management skills to formulate the best response.

This interactive 1-day MasterClass provides a supercharged session for technical professionals to ready themselves for the media and also a re-cap for marketing and PR professionals to modify their current ways of presentation to different media outlets.

Expected course outcomes:
• Understand the demands, requirements and rights of different media
• How to best prepare yourself to face the press
• Practice crafting the appropriately effective message for each different media and situation
• Delivering a message with 3Cs: calm, clear and compelling
• Ensuring message achieves communications objectives and is in line with strategy

Course details:

Date: 6 Aug 2018, Monday

Time: 9.00 am to 5.00 pm
(Registration starts at 8.45am)

Holiday Inn Singapore Orchard City Centre, 11 Cavenagh Road, Singapore 229616

Course fee:
SGD 999 per person (on or before 6 July 2018) SGD 1,299 per person

To register, please visit

To request the course agenda, please fill in the following form:
*All fields are mandatory, unless stated as Optional.

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Upon receipt, a confirmation email will be sent to you within 24 hours.