Industry Insights: How to win more pitches

‘Winning isn't everything, it's the only thing.' - Vince Lombardi

According to a survey done by PR week, head of agencies have revealed that a pitch for a medium-sized brief would cost an agency close to US$13,000). These costs comprise of manpower, time and materials, just to name a few. The value in crafting first-class pitches has been etched in the minds of all agency-side marketers unchangingly, so why not take action to ensure that your team produces persuasive and compelling pitches consistently and better understands what clients really look out for?

This interactive training 1-day MasterClass is designed to help agencies win more pitches. Detailed industry insights and valuable exercises will be conducted to help participants achieve better pitching results. It features ‘Do’s and Don’ts’ of a pitch (from a client’s perspective) and numerous exercises for clear and detailed feedback.

Expected course outcomes:
• Better understanding of overall pitch process and client expectations
• Awareness of right team setup
• Detailed insights into pitch process from client side
• Learnings from huge number of positive and negative industry examples
• Awareness of simple yet powerful tools and how/why to best use them
• Get measurably better and more confident at preparing and at delivering pitches

Course details:

Date: 12 November 2018, Monday

Time: 9.00 am to 5.00 pm
(Registration starts at 8.45am)

Holiday Inn Singapore Orchard City Centre, 11 Cavenagh Road, Singapore 229616

Course fee:
SGD 799 per person (on or before 12 October 2018) SGD 999 per person

To register, please visit