High Impact Content Marketing Techniques & Tactics (2nd run)


This intensive 1-day MasterClass provides a realistic hands-on session for marketing and PR professionals to achieve a better ROI in their content marketing efforts. It will cover the three Ds of Content Marketing:
• Discover: Research your customers, competitors and company online
• Define: Narrow down your content marketing objectives and KPIs
• Develop: Craft contagious and actionable content

Join Walter Lim, Director & Chief Content Strategist of Cooler Insights, as he brings his 20 over years of senior management experience in online and offline marketing, public relations, campaign and events marketing, and strategic planning, to guide you on this journey.

His clients cover government agencies, MNCs, public listed companies, and SMEs. They include the Pan Pacific Hotel Group, Coca-Cola, Citibank and Gleneagles Penang, just to name a few.

Course details:

Date: 24 November 2017, Friday

Time: 9.00 am to 5.00 pm
(Registration starts at 8.45 am)

Holiday Inn Singapore Orchard City Centre, 11 Cavenagh Road, Singapore 229616

Course fee:
SGD 999 per person (on or before 03 November 2017) SGD 1 299 per person (after 03 November 2017)

To register, please visit https://www.regonline.sg/HighImpactContentMarketing2017sg-2.

*Singapore registered companies can enjoy rebates of 40% under the Productivity and Innovation Credit (PIC) scheme. For more information, visit here.