Engagement: Doing it with content, native and sponsorship

Capturing the consumer with pull not push

Non-traditional spend in Asia – driven by sponsorship, branded content and now the new player, native advertising – is a USD 4.7billion industry and it’s growing faster than traditional media. We know that it’s a trickier communications discipline than ‘paid’, but the easiest path is not always the correct path and complexity is not a valid reason to ignore a fast-growing and – arguably – more exciting medium.

This course aims to arm you with the fundamental skills needed to blend non-traditional with your tradtional activity to create campaigns that inform, engage and spawn consumer conversations. Among other elements, we’ll show you how the medium can be measured and how to combat Chairman’s Choice, a cancer to the sponsorship industry of today.

Course details:

Date: 26 April 2016, Tuesday

Time: 9.00 am to 5.00 pm
(Registration starts at 8.45am)

Holiday Inn Singapore Orchard City Centre, 11 Cavenagh Road, Singapore 229616

Course fee:
SGD 999, per person (on or before 14 April) SGD 1 299, per person (after 14 April)

To register, please visit https://www.regonline.sg/Engagement2016SG.

*Singapore registered companies can enjoy rebates of 40% under the Productivity and Innovation Credit (PIC) scheme. For more information, visit here.