Digital and Social Media Performance

Measuring what matters and why

As businesses continue to increase investments into digital and social media, it is critical to take stock of accountability and performance. The board and senior management are starting to review their investments and require tangible proof of performance that relates to actual business contributions and returns. With a myriad of organic metrics available, and even more proposed formulas for effective performance measurement, the challenge is to select those that really matter.

Based off a proprietary audit framework developed and enhanced based off consulting projects commissioned by local organisations and global businesses, attendees will be armed with an understanding of a sound approach to adopt when reviewing the business’ digital and social media state.

Course details:

Date: 26 February 2016, Friday

Time: 9.00 am to 5.00 pm
(Registration starts at 8.45am)

Holiday Inn Singapore Orchard City Centre, 11 Cavenagh Road, Singapore 229616

Course fee:
SGD 999 per person (on or before 29 January 2016) SGD 1 299 per person (after 29 January 2016)

To register, please visit

*Singapore registered companies can enjoy rebates of 40% under the Productivity and Innovation Credit (PIC) scheme. For more information, visit here.