Digital and Social Media Management During Crisis

“You need to be prepared for today’s media culture, in which a tweet can become newsworthy and a news interview can become tweet-worthy.” – Brad Phillips

Digital and social media platforms are an easy way for your business and customers to interact in real-life, but it can also be a double-edged sword in a crisis. With just a single click, information (verified facts or otherwise) can spread like wild fire; making it incredibly difficult to control.

From avoiding, to preparing, and finally to surviving a digital/social media crisis, you need to have specific frameworks set in place. This way, you can minimize the damage allow your business to get back in the swing of things as soon as possible.

This August, Marketing Magazine and Orchan Consulting Asia present a new MasterClass; Digital and Social Media Management During Crisis to help you in this aspect. This interactive session is filled with case studies and you will also learn how to:

• Have a full understanding of what causes a digital/social media crisis
• Draft a social media crisis management framework
• Utilise tools to monitor and identify possible areas where crisis might derive
• Prepare a credible online response
• Guidelines for online reputation clean-up

Course details:

Date: 15 August 2018, Wednesday

Time: 9.00 am to 5.00 pm
(Registration starts at 8.45am)

Holiday Inn Singapore Orchard City Centre, 11 Cavenagh Road, Singapore 229616

Course fee:
SGD 999 per person (on or before 13 July 2018) SGD 1,299 per person

To register, please visit