Developing Social Media Advocacy

Turn your fans into brand champions

Organisations and brands marketing on social media would have developed a sizeable community at some point. As advertising messages become less effective to these communities as consumers become wary, brands and organisations need to leverage on their consumers’ love on social media to support key brand messages with more credibility. Unlike sponsored influencers or celebrities, these every day consumers have much more significant social credibility. They can influence other consumers’ perceptions and possibly even defend the brands in times of social media crisis. So is there a systematic way to develop social media advocacy?

This workshop offers a strategic framework on developing a social media advocacy program. The key principles presented in the framework can be customised to the needs of any brand or organisation for deployment. Through a combination of presentation and case studies, it will arm attendees with the right mindset and understanding to plan, deploy and sustain an effective social media advocacy program.

Course details:

Date: 30 September 2015, Wednesday

Time: 9.00 am to 5.00 pm
(Registration starts at 8.45am)

Holiday Inn Singapore Orchard City Centre, 11 Cavenagh Road, Singapore 229616

Course fee:
SGD 999 per person (on or before 16 September 2015) SGD 1 299 per person (after 16 September 2015)

To register, please visit

*Singapore registered companies can enjoy rebates of 40% under the Productivity and Innovation Credit (PIC) scheme. For more information, visit here.