Creating Better Customer Experiences

Maximise your market by pleasing customers of all ages

The quality of the customer experience suffers when touchpoints become barriers, whether in brand communication, online interactions, retail design or the product or service itself.

In today’s competitive landscape, brands should be inclusive to all types of customer. Unfortunately, the customer experience is too often optimised for younger customers. With the demographic realities of today, this requires an urgent rethink.

How can we appeal to younger customers while remaining relevant to older, and arguably more lucrative consumers? This is a concept we call Lifetime Customer Experience and is the subject of this one-day MasterClass. We will give you the skills to improve the overall customer experience for your business and ensure that adult customers of all ages can engage with your brand.

Course details:

Date: 26 August 2016

Time: 9.00 am to 5.00 pm
Registration starts at 8.45am

Holiday Inn Singapore Orchard City Centre, 11 Cavenagh Road, Singapore 229616

Course fee:
SGD 999 per person (on or before 22 July 2016) SGD 1 299 per person (after 22 July 2016)

To register, please visit

*Singapore registered companies can enjoy rebates of 40% under the Productivity and Innovation Credit (PIC) scheme. For more information, visit here.