Content Creation – Boom Bang Pow!

Creating Digital Content that People Want to Engage with and Share

Consumers of today are continuously flooded with commercial clutter on both social and digital platforms, so it’s no wonder they experience ‘content fatigue’ and ‘banner blindness’. How can you ensure that your painstakingly created content is rising through the clutter? Is your content facilitating significant engagement within your audience community to truly make a difference to your bottom line?

Join Marketing Magazine in this interactive 1-day MasterClass provides a high-powered session for marketing professionals to discover how they can rise above the content clutter and create content that truly matters. This course designed with case studies across multiple disciplines, as well as cutting-edge research and up-to-minute insights for your team to digest and apply to your everyday work models.

Expected course outcomes:
• Understand the value of Customer Engagement
• Turning your content viral via an efficient digital distribution flow
• Utilising emotions in your content to drive engagement
• Copywriting 101: Powerful headliners and rewriting to capture attention beyond just headlines
• Effectively using visual storytelling – from infographics, charts to videos

Course details:

Date: 8 November 2018, Thursday

Time: 9.00 am to 5.00 pm
(Registration starts at 8.45am)

Venue:
Holiday Inn Singapore Orchard City Centre, 11 Cavenagh Road, Singapore 229616

Course fee:
SGD 999 per person (on or before 12 October 2018) SGD 1,299 per person

To register, please visit https://www.regonline.sg/ContentCreation2018SG.