Best practices in B2B Marketing

Establishing and managing a strategic marketing function in a complex B2B environment

Large global organisations with multiple product groups and stakeholders are the most challenging environment for marketers. Seemingly, large budgets and a strong brand only masks the difficulties and realities marketing practitioners face in a complex environment with conflicting KPIs, silo-thinking and cultural differences.

This course will take you on an inspiring journey through the highs and lows of establishing a strategic services marketing function in a B2B solution sales setting.

Practical examples and lessons learned will illustrate how to set up and manage a marketing function to achieve the impossible: the alignment of corporate and local, short and long-term, quantitative and qualitative objectives that elevate marketing from an operational lead generator to a strategic business driver.

Course details:

Date: 13 October 2017, Friday

Time: 9.00 am to 5.00 pm
(Registration starts at 8.45 am)

Holiday Inn Singapore Orchard City Centre, 11 Cavenagh Road, Singapore 229616

Course fee:
SGD 999 per person (on or before 13 September 2017) SGD 1 299 per person (after 13 September 2017)

To register, please visit

*Singapore registered companies can enjoy rebates of 40% under the Productivity and Innovation Credit (PIC) scheme. For more information, visit here.