Artificial Intelligence for a Competitive Edge

Learn the future of marketing today

Artificial Intelligence (AI) is creating a transformational revolution in marketing due to the influx of data analytics tools (usually based on machine learning methods) and the increased utilization of data-driven approaches to marketing. Traditional marketing tools and techniques (even Digital Marketing is perceived a basic minimum now) needs to be supplemented with AI-powered analytics to aid decision making. This will release marketers’ time to focus on the “human” side of marketing.

This Course focuses on the fundamentals of machine learning and AI and how they can be applied to the field of marketing. Learn how the 4Ps of Marketing are about to be enhanced with the AI proposition. Expect to:

• Understand the complexities of Artificial Intelligence and Machine Learning
• Explore and incorporate the various applications of AI to your business and marketing
• Leverage the power of predictive modelling, intelligent augmentation, clustering and segmentation to craft a plan to strengthen your client base
• Gain knowledge of how AI can create a new dimension to your traditional 4 Ps.
• Create your own AI strategy

Course details:

Date: 17 September 2018, Monday

Time: 9.00 am to 5.00 pm
(Registration starts at 8.45am)

Venue:
Grand Copthorne Waterfront Hotel, 392 Havelock Road Singapore 169663 (Pelican Room on Level 4)

Course fee:
SGD 999 per person (on or before 24 August 2018) SGD 1,299 per person

To register, please visit https://www.regonline.sg/ArtificialIntelligenceforaCompetitiveEdge2018sg.