The Marketing Technologist’s Playbook

The Optimal Tools and Strategies for the Modern Marketer

The Marketing Technologist’s Playbook is designed to help you make sense of the complex technologies which are redefining the marketing function. As these technologies are also enabling the delivery of effective marketing, it is imperative for marketers to stay on top of their impact and application.

Participants who attend this course will benefit from hands-on, practical training on understanding the monumental technological and consumer shifts which are changing current business models. Participants will also benefit from understanding key analytical and data requirements, as well as key performance indicators (KPIs) which will drive their business forward in a new tech-and-data-driven world order.

Expected course outcomes:

  • Master knowledge of the main technology platforms which are critical for today‚Äôs marketers
  • Understand the science behind artificial intelligence, big data and behavioural analytics and what they mean for marketers
  • Improve acquisition and retention with key machine learning, data and analysis principles
  • Learn about the technologies that are driving optimal results now
  • Deep dive into putting the Customer Life-Cycle marketing into action
  • The importance of Key Performance Indicators and your ideal Customer Retention Dashboard

Course details:

Date: 29 October 2018, Monday

Time: 9.00 am to 5.00 pm
(registration starts at 8.45am)

Berjaya Times Square Hotel Kuala Lumpur, 1 Jalan Imbi, 55100 Kuala Lumpur, Malaysia

Course fee:
USD 599 per person (on or before 10 October 2018) USD 799 per person

To register, please visit

* Under the Human Resources Development Fund (HRDF), registered employers can claim rebates for trainings conducted by an overseas trainer/ training provider. For more information, visit here.