Social Selling: A Marketer’s Perspective

Unlock more sales opportunities using social media

According to LinkedIn, 76% of buyers are ready to have a social media conversation with potential providers, and more than 62% of B2B buyers respond to marketers and salespeople who connect with them to share insights and opportunities relevant to their business. Even better, 92% of B2B buyers are willing to engage with a marketing and sales professional who is a known industry thought leader, a reputation you can establish by consistently posting thoughtful, relevant content on social media.

Although the selling function is mainly carried out by salespersons, they are unable to unleash the full potential without the help of their counterparts from marketing. This interactive, one-day program has been developed to be as practical and actionable for marketers as possible. Marketers and salespeople will add a powerful toolset to their arsenal as they discover the nearly infinite possibilities for scaling up branding and loyalty programs.

Expected course outcomes:
– Understand all the hidden features of LinkedIn and its various tools
– Optimize your personal and company social profiles for social selling success
– Create and curate targeted content for your personal and company social profiles
– Utilising tools to support social selling activities
– Building a sustainable social selling plan to boost revenue

Course details:

Date: 28 Jun 2018, Thursday

Time: 9.00 am to 5.00 pm
(Registration starts at 8.45am)

Venue:
New World Petaling Jaya Hotel Paradigm, 1 Jalan SS7/26A, Kelana Jaya 47301 Petaling Jaya Selangor Darul Ehsan, Malaysia

Course fee:
USD 599 per person (on or before 1 Jun 2018) USD 799 per person (after 1 Jun 2018)

To register, please visit https://www.regonline.sg/SocialSellingMarketersPerspective2018my.

* Under the Human Resources Development Fund (HRDF), registered employers can claim rebates for trainings conducted by an overseas trainer/ training provider. For more information, visit here.