Returns on Social Media Marketing Investments

Measuring what matters

As businesses increase investments into social media, the Board and CXOs are demanding greater accountability and ROI. Unlike the early days where only basic metrics are available, there are now more sophisticated performance metrics and formulas to attribute social media marketing to actual business contributions and returns. Basic “Likes” and mere engagement rates will not suffice, as there are neither “one-size-fits-all” metrics nor approach. So what are the social media marketing KPIs that really matter, and what do they mean to business outcomes? What are the strategies and tools available that facilitate measuring, analysing and translating the performance to business terms like revenues and bottom-line? How can the quantified returns ease future budget justifications for sustained investments into social media marketing?

This workshop offers a systematic approach and framework that allows adaptation and customisation according to the various objectives and needs of any brand or organisation. This includes a strategic evaluation of what key metrics to measure and how they contribute to business outcomes. A suite of available measurement tools will also be presented for consideration. Through a combination of presentation, case studies and exercises, the workshop will arm attendees with both the sound knowledge and understanding of how to account for returns on social media marketing investments effectively.

Course details:

Date: 26 October 2016, Wednesday

Time: 9.00 am to 5.00 pm
(Registration starts at 8.45am)

Grand Millenium Kuala Lumpur, 160 Jalan Bukit Bintang, 55100 Kuala Lumpur, Malaysia

Course fee:
USD 599 per person (on or before 05 October 2016) USD 799 per person (after 05 October 2016)

To register, please visit