Performance Marketing via Audience Platforms

Maximising addressability through cross platform marketing

The last 5 years have seen the emergence of Audience Platforms that offer marketers both
addressability and scale in their advertising efforts.

‘Platform Marketing Version 2.0’ now features the key audience platforms of Facebook, Google,Twitter and Programmatic whereas ‘Platform Marketing Version 1.0’ featured the US Postal Service as the largest audience platform 40 years ago. Back then, brands like Dell and GEICO, took their Enterprise Data, and converted this data into segments and addressed these segments via Direct Mailers. The sales of every segment were then compared to the costs and ROI for segments calculated.

A new ecosystem is emerging, which offers brands the ability to take their data (CRM, Email, Mobile, Cookie, Device IDs etc.) and translate that data into addressable media at scale. But this requires an understanding of several aspects such as technology, measurement, attribution, testing, privacy management and so on, in addition to a good understanding of the platforms themselves. This handson one-day work shop will offer best practices and the latest tips on leveraging these platforms to drive Marketing ROI.

Course details:

Date: 8 April 2016, Friday

Time: 9.00 am to 5.00 pm
(Registration starts at 8.45am)

Swiss-Garden Hotel & Residences Kuala Lumpur, 117, Jalan Pudu, 55100 Kuala Lumpur, Malaysia

Course fee:
USD 599 per person (on or before 18 March 2016) USD 799 per person (after 18 March 2016)

To register, please visit

* Under the Human Resources Development Fund (HRDF), registered employers can claim rebates for trainings conducted by an overseas trainer/ training provider. For more information, visit here.