Loyalty Marketing: How to Drive Both Brand and Commercial Objectives

Take your knowledge of Loyalty Marketing to the next level

An intensive programme which will offer participants a deep dive into understanding the intricacies of customer loyalty management.

Armed with a pre-training exercise in reviewing their current customer loyalty programmes, participants will benefit from hands-on, practical training in selecting appropriate metrics, setting effective key performance indicators (KPIs) and using various tools and techniques available to understand customers to drive maximum loyalty.

Jam-packed with real-life case studies and actionable insights, this course will enable participants to design and execute cutting-edge loyalty programmes upon leaving the session.

Expected course outcomes:

  • Deep understanding of the fundamentals of Customer Loyalty and the levers which impact it
  • Focus on practical review and implementation of changing customer behaviour through the customer lifecycle
  • Hands on experience on understanding data requirements which will facilitate customer segmentation to cater to customer needs
  • Learn from global best practice on effective loyalty programmes and CRM from across sectors and across channels

Email Ezamurni Zulkifli at ezamurniz@marketing-interactive.com directly or give her a call at +65 6423 0329 to request the agenda or to register for this Masterclass!

Course details:

Date: 31 July 2019, Wednesday

Time: 9.00 am to 5.00 pm
(Registration starts at 8.30am)

Venue:
Berjaya Times Square Hotel Kuala Lumpur, 1 Jalan Imbi, 55100 Kuala Lumpur, Malaysia

Course fee:
Early bird rate (register on or before 01 July 2019) : USD 599 per person Normal rate (register after 01 July 2019) : USD 799 per person

To register, please visit https://www.regonline.sg/LoyaltyMarketing2019my.