High Impact Content Marketing Techniques & Tactics

Getting better returns on your content marketing efforts

This intensive 1-day MasterClass provides a realistic hands-on session for marketing and PR professionals to achieve a better ROI in their content marketing efforts. It will cover the three Ds of Content Marketing:
• Discover: Research your customers, competitors and company online
• Define: Narrow down your content marketing objectives and KPIs
• Develop: Craft contagious and actionable content

Join Walter Lim, Director & Chief Content Strategist of Cooler Insights, as he brings his 20 over years of senior management experience in online and offline marketing, public relations, campaign and events marketing, and strategic planning, to guide you on this journey.

His clients cover government agencies, MNCs, public listed companies, and SMEs. They include the Pan Pacific Hotel Group, Coca-Cola, Citibank and Gleneagles Penang, just to name a few.

Course details:

Date: 21 August 2017, Monday

Time: 9.00 am to 5.00 pm
(Registration starts at 8.45 am)

PARKROYAL Kuala Lumpur, Jalan Sultan Ismail, 50250 Kuala Lumpur, Malaysia

Course fee:
USD 599 per person (on or before 31 July 2017) USD 799 per person (after 31 july 2017)

To register, please visit https://www.regonline.sg/HighImpactContentMarketing2017my.

* Under the Human Resources Development Fund (HRDF), registered employers can claim rebates for trainings conducted by an overseas trainer/ training provider. For more information, visit here.