Effective Storytelling Techniques for Social Media

Tap the universal appeal of social stories to boost brand awareness and customer engagement

Since time immemorial, mankind has relied on stories to transmit information, values and ideas from generation to generation. Who isn’t captivated by a compelling tale, whether sitting by a campfire, flipping the pages of a book, or relaxing behind a computer screen?

In the social age, storytelling has seen a resurgence. While the increasing popularity of social media has fuelled online conversations, the greatest catalyst of these discussions are compelling brand and customer stories. On social media channels, these narratives may take the shape of blog articles, photos, videos, infographics, and social media posts.

This intensive 1-day MasterClass provides a realistic hands-on session for marketing and PR professionals to learn and apply the art and science of storytelling in their social media content. It will cover the four Cs of Social Storytelling:

  • Context: The backdrop and setting for your online narrative
  • Community: Your online readers, listeners and viewers
  • Cause: What your brand represents and how it affects their lives
  • Channels: What storytelling formats works best on different channels

Supported with relevant examples, online tools, demonstrations, and hands-on exercises, attendees will learn how to generate greater impact from their social media storytelling efforts.

Course details:

Date: 24 May 2018, Thursday

Time: 9.00 am to 5.00 pm
(Registration starts at 8.45am)

PARKROYAL Kuala Lumpur, Jalan Sultan Ismail, 50250 Kuala Lumpur, Malaysia

Course fee:
Early Bird: USD 599 per person (on or before 27 Apr 2018) Standard: USD 799 per person (after 27 Apr 2018)

To register, please visit https://www.regonline.sg/EffectiveStorytellingTechniquesSocialMedia2018my.

* Under the Human Resources Development Fund (HRDF), registered employers can claim rebates for trainings conducted by an overseas trainer/ training provider. For more information, visit here.