Digital and Social Media Performance

Measuring what matters and why

As businesses continue to increase efforts into digital and social media, there is increasing pressure to account for the effectiveness of performance in order to justify returns on investments. While a myriad of metrics are already available, not everyone measures what’s crucial to business outcomes. The challenge is to remove “vanity” metrics and only select those that really matter to acquire an improved and realistic view of effectiveness. Moreover, only by benchmarking against industry standards can an organisation really ascertain true performance.

Based off industry best practises and a proprietary digital performance audit framework, masterclass attendees will be armed with a better understanding on performance metrics available and their associated limitations. The session will then employ a systematic selection process to measure key digital and social media performance with better accountability. Thus providing a more comprehensive and robust view of the business’ digital and social media state that easily highlight key areas for correction or optimization.

Course details:

Date: 09 March 2017, Thursday

Time: 9.00 am to 5.00 pm
(Registration starts at 8.45am)

Grand Millenium Kuala Lumpur 160 Jalan Bukit Bintang, 55100 Kuala Lumpur Malaysia

Course fee:
USD 599 per person (on or before 16 February 2017) USD 799 per person (after 16 February 2017)

To register, please visit

* Under the Human Resources Development Fund (HRDF), registered employers can claim rebates for trainings conducted by an overseas trainer/ training provider. For more information, visit here.