Digital and Social Media Performance

Measuring what matters and why

As businesses continue to increase investments into digital and social media, it is critical to take stock of accountability and performance.  The board and senior management are starting to review their investments and require tangible proof of performance that relates to actual business contributions and returns. With a myriad of organic metrics available, and even more proposed formulas for effective performance measurement, the challenge is to select those that really matter.

Based off a proprietary audit framework developed and enhanced based off consulting projects commissioned by local organisations and global businesses, attendees will be armed with an understanding of a sound approach to adopt when reviewing the business’ digital and social media state.

Course details:

Date: 01 March 2016, Tuesday

Time: 9.00 am to 5.00 pm
(Registration starts at 8.45am)

Swiss-Garden Hotel & Residences Kuala Lumpur, 117 Jalan Pudu, 55100 Kuala Lumpur

Course fee:
USD 599 per person (on or before 10 February 2016) USD 799 per person (after 10 February 2016)

To register, please visit

* Under the Human Resources Development Fund (HRDF), registered employers can claim rebates for trainings conducted by an overseas trainer/ training provider. For more information, visit here.