Developing Social Media Intelligence

Making sense out of the chatter

Organisations and brands marketing on social media would realise that there is a treasure trove of data available on the Internet. This data ranges from casual chatter to serious debates and discussions. The wealth of information can potentially provide brands with insights to better understand both consumers and prospects. With better understanding, brands can then make more effective decisions that can benefit their business. However, social media intelligence is more than just an accumulation of any data available.

Social media intelligence is making sense of data through a systematic process of curating data so that the information becomes useful and can facilitate both developing insights and making decisions. The process includes discovering root causes to issues from observing results, and then extrapolating key motivations behind these issues. Hence as a result, social media intelligence can effectively manage crisis, understand consumer sentiments, discover market trends, augment customer care, support real time marketing and conduct market research.

This workshop offers an introduction to the strategic framework of developing social media intelligence. The key principles presented in the framework can be customised to the needs of any brand or organisation for deployment.

Course details:

Date: 23 June 2015, Tuesday

Time: 9.00 am to 5.00 pm
(Registration starts at 8.45am)

Ramada Plaza Dua Sentral Kuala Lumpur No 8 Jalan Tun Sambanthan 50470 Kuala Lumpur, Malaysia

Course fee:
USD 599 per person (on or before 31 May 2015) USD 799 per person (31 May onwards)

To register, please visit

* Under the Human Resources Development Fund (HRDF), registered employers can claim rebates for trainings conducted by an overseas trainer/ training provider. For more information, visit here.