Social Media Crisis Management

Anticipate a crisis, avoid the crash

A social media crisis can occur anytime, whether your brand is on social media or not. While brands may already be marketing on social media, insufficient resources are often allocated to social media crisis management. Unlike traditional crisis scenarios, social media crisis is swift, amplified and often hard to manage as everything occurs in real-time. Without sufficient preparations, brands can often damage their valuable brand equity. Moreover, such preparations to manage a crisis on social media are only effective before there is any semblance of a crisis brewing. So the big question is – what should we do when things come crashing down?

This workshop offers brand owners and marketers a strategic framework that can be easily adapted to the needs to any organisation. Through a combination of presentation, case studies and a simulation exercise, it will arm attendees with the right mindset and understanding to plan, prepare and manage social media crisis effectively.

Course details:

Date: 19 March 2015, Thursday

Time: 9.00 am to 4.00 pm
(Registration starts at 8.45am)

Hotel Pullman Kuala Lumpur Bangsar, No.1 Jalan Pantai Jaya Tower 3, 59200 Kuala Lumpur, Malaysia

Course fee:
USD 799 per person

To register, please visit

* Under the Human Resources Development Fund (HRDF), registered employers can claim rebates for trainings conducted by an overseas trainer/ training provider. For more information, visit here.