Crafting Winning Content for Social Media

The art of social media content: From idea creation to publishing

Each day, we spend an average of 2.2 hours on social media. Everywhere you go, you’ll see somebody peering into his/her screen, scrolling, tapping or thumbing away. To drive greater brand awareness and customer engagement, you need to acquire new content creation skills to attract, engage and convert an online audience. By learning how to create effective content on social media, you’ll be better prepared to meet the challenges of marketing your brand in the digital age.

This intensive one-day MasterClass provides a realistic hands-on session for marketing and PR professionals to achieve better outcomes in their social media marketing efforts. It empowers you with useful strategies, techniques and skills needed to create impactful content for blogs, and social networks like Facebook, LinkedIn, Instagram and Twitter. Learn the 3Ds to effective social media content creation:
– DISCOVER: Insights on social and digital media, including how social media algorithms
work plus human behaviours online
– DEFINE: Create a detailed customer profile, and set meaningful marketing objectives
– DEVELOP: Write SEO and social media friendly blog articles, engaging LinkedIn content,
and shareable Facebook + Instagram content

Course details:

Date: 2 August 2018, Thursday

Time: 9.00 am to 5.00 pm
(registration starts at 8.45am)

New World Petaling Jaya Hotel Paradigm, 1 Jalan SS7/26A, Kelana Jaya 47301 Petaling Jaya Selangor Darul Ehsan, Malaysia

Course fee:
USD 599 per person (on or before 1 June 2018) USD 799 per person (after 1 June 2018)

To register, please visit

* Under the Human Resources Development Fund (HRDF), registered employers can claim rebates for trainings conducted by an overseas trainer/ training provider. For more information, visit here.