Best practices in B2B Marketing

Establishing and managing a strategic marketing function in a complex B2B environment

Large global organisations with multiple product groups and stakeholders are the most challenging environment for marketers. Seemingly, large budgets and a strong brand only masks the difficulties and realities marketing practitioners face in a complex environment with conflicting KPIs, silo-thinking and cultural differences.

This course will take you on an inspiring journey through the highs and lows of establishing a strategic services marketing function in a B2B solution sales setting.

Practical examples and lessons learned will illustrate how to set up and manage a marketing function to achieve the impossible: the alignment of corporate and local, short and long-term, quantitative and qualitative objectives that elevate marketing from an operational lead generator to a strategic business driver.

Email directly, or give Jessy Koh a call at +65 6423 0329 to request the agenda and/or to register for this masterclass!

Course details:

Date: 11 October 2017, Wednesday

Time: 9.00 am to 5.00 pm
(Registration starts at 8.45 am)

PARKROYAL Kuala Lumpur, Jalan Sultan Ismail, 50250 Kuala Lumpur, Malaysia

Course fee:
USD 599 per person (on or before 11 September 2017) USD 799 per person (after 11 September 2017)

To register, please visit

* Under the Human Resources Development Fund (HRDF), registered employers can claim rebates for trainings conducted by an overseas trainer/ training provider. For more information, visit here.