Advanced Programmatic

This MasterClass provides a higher level understanding on more sophisticated programmatic transaction types and leveraging data from both buyers and sellers to enhance the targeting and efficiency benefits of programmatic. We also demonstrate how programmatic buying and selling will take place in the future to prepare organizations and individuals with how best to expand their skills, relationships, audiences, and inventory across all media.

The course will be led by renowned CEO and Principal from Prohaska Consulting, Matt Prohaska, who has contributed to the growth of online advertising since its commercial inception in the early 1990s with executive roles at ad agencies and publishers, more recently as the Programmatic Advertising Director for The New York Times.

Email directly, or give Jessy Koh a call at +65 6423 0329 to request the agenda and/or to register for repeat sessions of this MasterClass!

Course details:

Date: 09 November 2017, Thursday

Time: 9.00 am to 5.00 pm
Registration starts at 8.45am

PARKROYAL Kuala Lumpur, Jalan Sultan Ismail, 50250 Kuala Lumpur, Malaysia

Course fee:
USD 599 per person (on or before 11 October 2017) USD 799 per person (after 11 October 2017)

To register, please visit

* Under the Human Resources Development Fund (HRDF), registered employers can claim rebates for trainings conducted by an overseas trainer/ training provider. For more information, visit here.