UX Design for Marketers: The Art and Science of Delivering Online Satisfaction

Design is not just what it looks like and feels like. Design is how it works. - Steve Jobs

With User Experience (UX) Design often being touted as the sweet spot between business needs and user needs, why should you care about it? Simply because the consumer expects optimized user experience across platforms. A recent study by Forrester Research has shown with that a better UX design, yield conversion rates could be boosted by up to 400%.

This is where Marketing Magazine’s MasterClass: UX Design for Marketers: The Art and Science of Delivering Online Satisfaction comes in. This hands-on, one-day program aims to help enhance your online customer experience and drive customer loyalty; with boosting sales as the end game.

Expected course outcomes:
– Understand the role of User Experience and how it benefits Digital Marketing across the funnel
– Learn about fundamental principles of visual design as well as human psychology employed in User Experience design
– Learn about the process of User Experience Design and the various UX deliverables

Course details:

Date: 18 April 2018, Wednesday

Time: 9.00 am to 5.00 pm
(Registration starts at 8.45am)

Prince Hotel, No. 23 Canton Road, Harbour City, Tsim Sha Tsui, Kowloon, Hong Kong

Course fee:
HKD 4,607 per person (on or before 19 March 2018) HKD 6,167 per person (after 19 March 2018)

To register, please visit https://www.regonline.sg/UXDesignFundamentals2018hk.