Programmatic 101

Programmatic marketing has made revolutionary changes to target the types of audience, which encompass segments across demographics. This MasterClass provides a basic understanding and foundation of what programmatic is, how it is evolving and how buyers, sellers, and tech companies are leveraging programmatic that is causing such a significant growth in digital and spending. Buyers and sellers will know how to best include programmatic practices in their daily job with the five Stages of Buying and five Stages Selling using data and platforms to spend client money better or make more money, respectively.

The course will be led by renowned CEO and Principal from Prohaska Consulting, Matt Prohaska, who has contributed to the growth of online advertising since its commercial inception in the early 1990s with executive roles at ad agencies and publishers, more recently as the Programmatic Advertising Director for The New York Times.

Course details:

Date: 13 November 2017, Monday

Time: 9.00 am to 5.00 pm
(Registration starts at 8.45am)

Regal Kowloon Hotel, 71 Mody Rd, Tsim Sha Tsui, Hong Kong

Course fee:
HKD 4 607 per person (on or before 23 October 2017) HKD 6 167 per person (after 23 October 2017)

To register, please visit