High Impact Content Marketing Techniques & Tactics


This intensive 1-day MasterClass provides a realistic hands-on session for marketing and PR professionals to achieve a better ROI in their content marketing efforts. It will cover the three Ds of Content Marketing:
• Discover: Research your customers, competitors and company online
• Define: Narrow down your content marketing objectives and KPIs
• Develop: Craft contagious and actionable content

Join Walter Lim, Director & Chief Content Strategist of Cooler Insights, as he brings his 20 over years of senior management experience in online and offline marketing, public relations, campaign and events marketing, and strategic planning, to guide you on this journey.

His clients cover government agencies, MNCs, public listed companies, and SMEs. They include the Pan Pacific Hotel Group, Coca-Cola, Citibank and Gleneagles Penang, just to name a few.

Course details:

Date: 15 August 2017, Tuesday

Time: 9.00 am to 5.00 pm
(Registration starts at 8.45am)

Regal Kowloon Hotel, 71 Mody Rd, Tsim Sha Tsui, Hong Kong

Course fee:
HKD 4 607 per person (on or before 25 July 2017) HKD 6 167 per person (after 25 July 2017)

To register, please visit https://www.regonline.sg/HighImpactContentMarketing2017hk.

*Singapore registered companies can enjoy rebates of 40% under the Productivity and Innovation Credit (PIC) scheme. For more information, visit here.