Social & Google Analytics: From Data to Insights & Strategies

Develop your digital transformation strategies derived from the analytics on your data!

Wonder how successful companies develop their focused and outcome-based digital transformation strategies? They take painful steps to ensure every stakeholder are on board and embrace the elements required to make their companies ahead of their competition. Come to learn on how and what makes up of these elements so that you can harness and leverage on to develop your own digital transformation strategies, deriving from the analytics on the data.

Whether you are new to web analytics or new to using Google Analytics, or need a refresher on the basic Google Analytics reports and tools, this is for you. The masterclass will start from the basic metrics and reports and build an understanding of what data are important and how to use the
reporting tools in Google Analytics to manipulate these data to answer your questions. This session will start with some real basics, such as learning how to sign up for an account, and will move on to give you an overview of the main sections of Google Analytics.

Building on implementing and configuring Google Analytics, we will further into utilising reporting to gain real insight into your websites performance. We will pay special attention to the most common areas such as traffic and channel performance as well as user behaviour. We’ll work through how to get the most relevant insights out of the data from Google Analytics.

Email jessyk@marketing-interactive.com directly, or give Jessy Koh a call at +65 6423 0329 to request the agenda and/or to register for this masterclass!

Course details:

Date: 27 October 2017, Friday

Time: 9.00 am to 5.00 pm
(Registration starts at 8.45am)

Venue:
Regal Kowloon Hotel, 71 Mody Rd, Tsim Sha Tsui, Hong Kong

Course fee:
HKD 4,607 per person (on or before 27 September 2017) HKD 6,167 per person (after 27 September 2017)

To register, please visit https://www.regonline.sg/GADataInsightsStrategy2017hk.