Advanced Programmatic

This MasterClass provides a higher level understanding on more sophisticated programmatic transaction types and leveraging data from both buyers and sellers to enhance the targeting and efficiency benefits of programmatic. We also demonstrate how programmatic buying and selling will take place in the future to prepare organizations and individuals with how best to expand their skills, relationships, audiences, and inventory across all media.

The course will be led by renowned CEO and Principal from Prohaska Consulting, Matt Prohaska, who has contributed to the growth of online advertising since its commercial inception in the early 1990s with executive roles at ad agencies and publishers, more recently as the Programmatic Advertising Director for The New York Times.

Course details:

Date: 14 November 2017, Tuesday

Time: 9.00 am to 5.00 pm
(Registration starts at 8.45am)

Regal Kowloon Hotel, 71 Mody Rd, Tsim Sha Tsui, Hong Kong

Course fee:
HKD 4 607 per person (on or before 23 October 2017) HKD 6 167 per person (after 23 October 2017)

To register, please visit