Introduction

Marketing magazine’s MasterClass is a series of specialised workshops covering a wide-range of topics relevant to the current-day marketing.

 

Specially crafted to fill the needs of every marketing practitioners, each MasterClass course will equip attendees with specific skills and tools that will take their respective job function to the next level.

 

Each training session is led by a prominent trainer who is a subject expert with many years of industry experience. Class-size for each session is kept small to ensure attendees get to learn and interact as much as they can from the trainer in the most conducive and comfortable setting.

About Masterclass

As the training division of Marketing magazine, Marketing MasterClass takes a proactive role in organising a regional series of marketing-related courses. These form part of a complete suite of events specifically tailored for senior advertising and marketing professionals in Asia.

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Upcoming Trainings / Courses

Creative Digital Marketing
Date: 22 March 2019, Friday
Time: 9.00 am to 5.00 pm
Venue: Regal Kowloon Hotel
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Synopsis:

Supercharge Your ROI with Data-Driven Marketing
Date: 16 April 2019, Tuesday
Time: 9.00 am to 5.00 pm
Venue: Regal Kowloon Hotel
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Synopsis:

Video Marketing Strategy: Harness the Power of Videos to Drive ROI
Date: 26 April 2019, Friday
Time: 9.00 am to 5.00 pm
Venue: Regal Kowloon Hotel
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Synopsis:

Power Brands Masterclass
Date: 27 May 2019, Monday
Time: 9.00 am to 5.00 pm
Venue: Regal Kowloon Hotel
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Synopsis:

Tribal Marketing: How to Win the Hearts of Millennials and Gen Z
Date: 3 - 4 June 2019, Monday-Tuesday
Time: 9.00 am to 5.00 pm
Venue: Regal Kowloon Hotel
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Synopsis:

Advanced Google Analytics
Date: 21 June 2019, Friday
Time: 9.00 am to 5.00 pm
Venue: Regal Kowloon Hotel
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Synopsis:

Integrating E-Commerce into an Omni-Channel Strategy
Date: 25 June 2019, Tuesday
Time: 9.00 am to 5.00 pm
Venue: Regal Kowloon Hotel
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Synopsis:

UX Design for Marketers: The Art and Science of Delivering Online Satisfaction
Date: 15 April 2019, Monday
Time: 9.00 am to 5.00 pm
Venue: Regal Kowloon Hotel
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Synopsis:

Hyper-Personalisation: The Essence of Marketing Automation
Date: 17 April 2019, Wednesday
Time: 9.00 am to 5.00 pm
Venue: Regal Kowloon Hotel
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Synopsis:

Transform Your Strategy with Design Thinking
Date: 15 May 2019, Wednesday
Time: 9.00 am to 5.00 pm
Venue: Regal Kowloon Hotel
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Synopsis:

The Future of Vertical Storytelling
Date: 31 May 2019, Friday
Time: 9.00 am to 5.00 pm
Venue: Regal Kowloon Hotel
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Synopsis:

Loyalty Marketing: How to Drive Both Brand and Commercial Objectives
Date: 10 June 2019, Monday
Time: 9.00 am to 5.00 pm
Venue: Regal Kowloon Hotel
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Synopsis:

The Marketing Technologist’s Playbook: The Optimal Tools and Strategies for the Modern Marketer
Date: 21 June 2019, Friday
Time: 9.00 am to 5.00 pm
Venue: Regal Kowloon Hotel
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Synopsis:

Superbrand Your Leadership to the PEAK
Date: 26 June 2019, Wednesday
Time: 9.00 am to 5.00 pm
Venue: Regal Kowloon Hotel
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Synopsis:

Past Trainings / Courses

2-Day Certified ICAgile Professional in Agile Marketing
Date: 11 - 12 March 2019, Monday-Tuesday
The Marketing Technologist’s Playbook
Date: 03 December 2018
Tribal Marketing
Date: 29-30 Nov, Thurs-Fri
Marketing Magic: How to create unforgettable brand experiences with incredible ROI
Date: 30 October 2018
Facebook Strategies redefined by an ex-Facebooker
Date: 26 October 2018
Creating Brand Stories That Go Viral
Date: 28 September 2018
Digital Advertising Strategies with Google AdWords
Date: 29 June 2018
Video Marketing for the Modern Marketer
Date: 25 June 2018
Influencer Marketing in China – The New Era
Date: 20 June 2018
Creative Digital Marketing
Date: 14 June 2018
Social Media Analytics and Listening How-To in China
Date: 18 May 2018
UX Design for Marketers: The Art and Science of Delivering Online Satisfaction
Date: 18 April 2018
Social Media in China
Date: 23 March 2018
Digital Social Leadership
Date: 7 February 2018
Advanced Programmatic
Date: 14 November 2017
Programmatic 101
Date: 13 November 2017
Social & Google Analytics: From Data to Insights & Strategies
Date: 27 October 2017
Best practices in B2B Marketing
Date: 16 October 2017
Digital Advertising Strategies with Google AdWords
Date: 11 October 2017
Customer & Competitive Intelligence
Date: 15 September 2017
Creative Digital Marketing & Analytics
Date: 01 September 2017
Social Media in China
Date: 29 August 2017
High Impact Content Marketing Techniques & Tactics
Date: 15 August 2017
Outside-In Thinking
Date: 28 July 2017
Strategic Selling for Success
Date: 15 June 2017
Social Media in China
Date: 15 May 2017
Social Media Crisis Management
Date: 31 March 2017
Writing Winning Proposals
Date: 17 Mar 2017
Digital and Social Media Performance
Date: 28 February 2017
Social Media Content Creation
Date: 7 December 2016
Returns on Social Media Marketing Investments
Date: 01 November 2016
Digital and Social Media Performance
Date: 5 October 2016
Social Media 101
Date: 28-29 Sep 2016
Social Media Content Creation
Date: 14 September 2016
Social Media Crisis Management
Date: 11 August 2016
Innovation Question Formulation
Date: 22 July 2016
Advanced Programmatic
Date: 28 June 2016
Programmatic 101
Date: 27 June 2016
Explosive Storytelling Skills for the New Economy
Date: 17 June 2016
Social Media Content Creation
Date: 10 May 2016
Content Academy
Date: 6 May 2016
Returns on social media marketing investments
Date: 21 April 2016
Social Media Crisis Management
Date: 23 March 2016
Digital and Social Media Performance
Date: 7 March 2016
Writing Winning Proposals
Date: 7 December 2015
Content Academy Hong Kong
Date: 26 November 2015